30 BENEFITS OF HAVING A BUSINESS VIDEO ONLINE

1.   VIDEO COSTS HAVE PLUMMETED

 In the last few years, the sophistication of HD camcorder technology has brought down video production prices for basic "no frills, bells or whistles" videos in a huge way.  At Timetrappers we can produce an effective 2 minute HD promotional video for your business at less than £500 fully edited. (See Home Page Specials) That's 4 times the length of the average TV commercial and less than 2% of the £250,000 that it costs to produce an average TV commercial! Yes, the world of video production has changed in the last 2 years!

2. A VIDEO LINK CAN BE MORE ATTRACTIVE

THAN A WEBSITE LINK

Using TinyURL.com, (which shrinks web page addresses to as low as 7 digits) you can market & print your video link easily in Twitter, newspapers, radio, emails, banners, etc. (e.g. View our video at http://tinyurl.com/2vy7f56 )

3. ONLINE VIDEOS = 100% FREE MARKETING

At Timetrappers, we can show you at least 20 websites where you can promote your video totally free of charge. These include sites such as Facebook, Ecademy, Linkedin, Google Places, etc. Of course, there's the cost to you of TIME to do this, but in the old days, the day a week you spent planning other forms of advertising is now spent on marketing online. Out with the old ways - in with the new! Most modern business owners need to spend AT LEAST 30 minutes every day working the online social media scene with web links and video links simply because that's what the competitors are probably doing and SMO (Social Media Optimisation) is the latest way to effectively market a business in the 2nd decade of the 21st century.

 

4. VIDEOS DELIVER SALES INCREASES.

Research shows many businesses have experienced sales increases of up to 35% by having an online video. A video with a sales “hook” for example, where a person says “Call me by 31^st of September and I’ll personally give you 50% off our list prices” has far more power than a flyer.

5. YOUR VIDEO PROVIDES BENEFITS EVEN IF NO-ONE WATCHES IT!

We've checked with several SEO (search engine Optimisation) Gurus. SEO is now dying a rather quick death because there's too many websites with everyone battling to be number one. Videos are the latest way to get ahead of your competitors in search engines, at least for the time being. Just the presence of an online video can significantly raise your website in search engine results. Google LOVES videos, so any video with a backlink to a website in the video description, is going to score more highly in search engines. It's logical, if you think about it. Google owns Youtube! Google wants more videos on Youtube.  Research shows that if you have a video online, then your chances of your website being found on PAGE 1 OF GOOGLE increases around 50 times.

6. YOUR ONLINE VIDEO NEVER SLEEPS - IT WORKS FOR YOU 24 HRS A DAY!

An online video is a workhorse that works for you (usually free!) 24 hours a day, 365 days of the year, and for as long as you like - even years, unlike any other form of marketing which usually has a very limited lifespan. WORK IT OUT! If you spend £300 on a video that never sleeps, could it bring in an extra 1% annual revenue, and what is the value of that 1% in £ terms? IF IT'S LESS THAN THE COST OF THE VIDEO - YOU ACTUALLY DON'T HAVE A BUSINESS!

7. YOU DON'T NEED TO BE AN EXPERT IN VIDEOGRAPHY OR MARKETING

At Timetrappers, John, the owner, has over 4 decades of senior business management experience backed by a Master's Degree in Entrepreneurship and a long history of entrepreneurial marketing success across three continents. After a short discussion about what marketing messages you wish to convey, you can leave everything to John if you wish. Check the Timetrapper testimonials to see how effective this has been for recent clients.

8. VIDEOS ARE NOW VERY QUICK TO PRODUCE

In many cases, we have shot the video in the morning, edited it in the afternoon and had it online by the evening. (Rarely has any video production exceeded a week)

9. ALL BUSINESSES ARE DESTINED TO HAVE AN ONLINE VIDEO SOON

Over 90% of the world's biggest companies already have videos online and most have a Youtube Strategy. Internet experts are predicting that over 90% of all small businesses (right down to the one-person businesses) will have a video online within 3 to 5 years because it is a cost-effective tool to market FREE online.  ALSO, the trend for video is destined to follow the trend for websites. Remember in 2000, when most businesses didn't have a website but were thinking about one - we're currently in the same boat for video. VIDEO IS GOING TO BOOM IN THE NEXT FIVE YEARS JUST LIKE WEBSITES DID - JUST YOU WAIT & SEE!

 

10. VIDEO MAKES YOU STAND OUT FROM COMPETITORS

It is likely that most  of your competitors don’t yet have a video, although they will be thinking about it, or already in the process of having one made. If you have a video online and your competitors don’t, then you are ahead of the game. (Vice versa if you don’t and they do!)

 

11. INCREASED MARKETPLACE AUDIENCE

People are now using starting to use Youtube as their main avenue to finding businesses.  Your online video significantly increases the potential size of your market and allows people to find you easier than when they searched websites.

12. VIDEOS ARE AS EASY TO SEARCH AS WEBSITES

Because even the most non-technical person can attach keywords to their videos, it means that your video becomes searchable just like a website on both ordinary search engines and on Youtube.

 

13. VIDEO-SHARING SITES ARE EVERYWHERE.

There are at least 250 websites which allow videos to be shared and viewed. Most of these are free.

14. YOUTUBE IS ALREADY THE WORLD'S 2ND BIGGEST SEARCH ENGINE
Youtube is now the second biggest search engine in the world and predicted to be number 1 within 2 years. Google is unlikely to care very much, because it owns Youtube! Experts are predicting a shift from searching for businesses on Google and the like, towards Youtube, and you may have noticed a rise in the number of corporate videos on Youtube of recent times.

15. WE'LL HELP YOU SET UP YOUR VIDEO ON YOUTUBE - NO CHARGE!
For no extra charge, when we make a video for you, we'll help you set up your own personal Youtube Channel, and show you how to upload your HD 1080p video so you don't have to.

16. NEW INTERNET SPEEDS NOW ALLOW HD FULL-SCREEN VIDEO

It's literally only in the last few months of 2010 that you could put a 1080i HD (high-definition) video online on Youtube, and play it FULL-SCREEN with little stuttering or download interruptions, etc.

 

17. VIDEOS INCREASE CLICK-THRU RATES

When you place a video on Youtube, and then embed it into your website or online newsletter, then it’s been shown that click rates can increase by up to 300%.

18. YOUR VIDEO REACHES WIDER MARKETS THAN YOU CAN IMAGINE

One might think that a video about a local restaurant, for example, would only appeal locally. We had one customer who got a booking from overseas for people on their way to Huddersfield and seeking somewhere to eat. You never know where your next customers will come from!

 

19. A VIDEO IS PERFECT FOR INSTRUCTION MANUALS

There’s no better way to show customers how to use your products and services than with a video.

20. ADDS TO CONTINUITY OF YOUR BRAND

A video adds one more important perspective to your branding, and arguably a video could well turn out to be the most powerful tool in your branding strategies. (Where would Coca Cola be without video imagery?)

21. VIDEOS ARE "STICKY"

It's been proven that people "stick around" to watch a video, whereas other print mediums may attract just a glance.

22. VIDEOS SHOW PRODUCTS & SERVICES BETTER THAN ANYTHING ELSE

A video is the perfect medium to demonstrate the features, advantages and benefits of your products and services in a real life environment.

23.   VIDEOS PROVIDE AN ENHANCED EXPERIENCE FOR YOUR CUSTOMERS
Moving images stick better than words or pictures. Moving images stick in the mind longer. They say a picture is worth a thousand words - could it be possible that a video is worth millions?

24.   A VIDEO IS A SHOWCASE FOR YOUR CORPORATE CHARISMA

If your company is practicing great customer service with a smile, then a video portrays this more than anything else. Trust and loyalty spring up from the confidence people have in what they see in respect to communication skills, and transparency.

25.   A VIDEO PROVIDES AN EDUCATIONAL EXPERIENCE

With a video, you can teach and train people to use your products. "Do this, but don't do that."

26. A VIDEO CAN SET OFF 'EMOTIONAL TRIGGERS’

Videos set off emotional triggers that can never be achieved through other mediums. Remember when you last went to the movies? Moving images can make you laugh, cry, and even CHOOSE TO BUY!

27. MOST VIDEOS ARE DOWNLOADABLE BY CLIENTS

Anyone can download a video from Youtube nowadays if they have simple free software available all over the internet such as "DVDVideosoft Studio." If you are demonstrating something important, like how to wire an electrical plug, then customers may want to download the video for later viewing and as a training aid.

 

28. YOUR COMPETITORS ARE ALMOST CERTAINLY CONSIDERING IT

Video is on everyone’s lips nowadays, just like the phrase “web sites” were on the lips of business people at the turn of the century.  Will video take off? The fact that 95% of  the world’s top business now have a Youtube Strategy and at least one video online should give you an inkling.

 

29. “HOW TO” VIDEOS MIGHT BE THE BEST VIDEO

Our own research shows that if you sell used cars, for example, you will certainly achieve a few thousand viewers a year at least. However, if you make a branded video that is title “How To Buy A Used Car” you can literally achieve MILLIONS of hits world-wide.  It is forecast that within a couple of years, most businesses will have an online video, but within 5 years, the trend will change towards “How To” videos, as people fight for online recognition. The shrewd businesses are already making this type of video. For example, Electrician video “How To Change An Electrical Plug.”

30. YOU DON'T JUST GET A WEB VIDEO WITH TIMETRAPPERS!

You also receive your video in various formats, including a DVD with a full-size wide-screen television version which you can copy to other DVDs and send to clients.

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